Project 1_Del Popolo

Project Overview
"For Del Popolo, we designed a digital experience that combined their food truck roots and restaurant identity with an interactive menu and engaging web ads to better connect with users."
My Contributions
A digital experience is crafted for Del Popolo, blending its mobile food truck roots with its inviting restaurant identity. The project features an interactive menu with filter and pairing capabilities and responsive web ads, including dynamic pop-ups and skyscrapers, to increase user engagement and highlight their commitment to quality and community.
Personas

"I love discovering new and unique food experiences, and I'm always on the lookout for high-quality options to share on my Instagram. A user-friendly, interactive menu with pairing recommendations would make my foodie adventures even more enjoyable!"
Alexix, 28
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"With my hectic schedule, I need a quick and efficient way to order high-quality food. I appreciate fast, intuitive digital experiences that let me find what I want and place my order with minimal hassle."
Ethan, 32
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"I'm passionate about supporting local businesses that give back to the community. I value clear, easy-to-navigate websites that highlight a restaurant's commitment to quality and community initiatives."
Maya, 25
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